Privacy Policy

Backlineflow LLC, doing business as Backlineleads ("we," "us," or "our"), operates the website backlineleads.com and the Orvyn CRM platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.

By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

1. Information We Collect

1.1 Personal Information You Provide

We may collect the following personal information when you create an account, fill out a form, or otherwise interact with our services:

• Full name
• Email address
• Phone number (including mobile phone number)
• Business name and address
• Mailing address
• Billing information (processed securely through Stripe; we do not store full credit card numbers)
• Any other information you voluntarily provide through forms, surveys, or support requests

1.2 Information Collected Automatically

When you visit our website or use our platform, we automatically collect certain information, including:

• IP address
• Browser type and version
• Device type, operating system, and device identifiers
• Pages viewed, links clicked, and time spent on pages
• Referring URL and search terms
• Cookies and similar tracking technologies (see our Cookie Policy)
• Browsing behavior and interaction data

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Lead capture forms submitted through advertising platforms (Meta Ads, Google Ads, TikTok Ads)
• Data enrichment services such as the Trestle API for phone number validation and caller identification
• Publicly available information used to verify or supplement lead data
• Analytics providers such as Google Analytics

2. How We Use Your Information

We use the information we collect for the following purposes:

• To deliver leads to our clients through the Orvyn CRM platform
• To provide, maintain, and improve our CRM services and features
• To communicate with you, including sending lead notifications, appointment reminders, follow-up messages, and account alerts
• To process billing, subscriptions, and payments
• To run and optimize advertising campaigns on your behalf
• To analyze website usage and improve user experience through analytics
• To comply with legal obligations and enforce our terms
• To prevent fraud, abuse, and unauthorized access

3. Data Storage and Security

We take the security of your data seriously. Your personal information is stored on secure cloud-hosted servers with industry-standard protections, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Role-based access controls limiting data access to authorized personnel
• Regular security audits and vulnerability assessments
• Secure authentication mechanisms for platform access

While we implement reasonable security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

4. Third-Party Sharing and Disclosure

We do not sell your personal information. We may share your information with the following categories of third parties solely for business and operational purposes:

• Payment Processing: Stripe processes subscription payments and billing information on our behalf.
• Advertising Platforms: Meta (Facebook/Instagram), Google Ads, and TikTok Ads receive data necessary to run and optimize lead generation campaigns.
• Communications: Twilio powers our SMS, MMS, and voice communication features. Information is shared with Twilio solely for the purpose of delivering messages and calls.
• Analytics: Google Analytics collects anonymized website usage data to help us understand traffic patterns and improve our services.
• Data Enrichment: Trestle API is used to validate phone numbers, perform caller identification, and enrich lead data.
• Legal Compliance: We may disclose information when required by law, subpoena, court order, or government request, or to protect our rights, safety, or property.

5. Text Messaging & SMS

By providing your mobile phone number and opting in through our platform or lead capture forms, you consent to receive recurring automated SMS/MMS messages from Backlineleads. These messages may include lead notifications, appointment reminders, follow-up communications, and account alerts.

• Message Frequency: Message frequency varies based on your lead activity and account settings.
• Message and Data Rates: Message and data rates may apply. Please contact your wireless carrier for details about your messaging plan.
• Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any message. You will receive a confirmation message and no further texts will be sent.
• Help: Reply HELP to any message for assistance, or contact us at support@backlineflow.com.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile information may be shared with Twilio, our messaging service provider, solely for the operational purpose of delivering text messages.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete personal information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the unsubscribe link or contacting us. Opt out of SMS by replying STOP.
• Data Portability: Request your data in a structured, machine-readable format where technically feasible.

To exercise any of these rights, contact us at support@backlineflow.com. We will respond within 30 days, or as required by applicable law.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. If you close your account or request deletion, we will delete or anonymize your personal data within 90 days of account closure, unless we are required to retain it for legal, regulatory, or legitimate business purposes (such as resolving disputes or enforcing our agreements).

8. State-Specific Privacy Disclosures

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to delete your personal information
• The right to opt out of the sale or sharing of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights
• The right to correct inaccurate personal information
• The right to limit the use and disclosure of sensitive personal information

To submit a verifiable consumer request, contact us at support@backlineflow.com.

Virginia, Colorado, and Connecticut Residents

Residents of Virginia (VCDPA), Colorado (CPA), and Connecticut (CTDPA) have similar rights to access, correct, delete, and opt out of certain data processing activities. To exercise your rights under these state privacy laws, please contact us at support@backlineflow.com.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it. If you believe a child has provided us with personal information, please contact us at support@backlineflow.com.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised "Last updated" date. Your continued use of our services after such changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• Email: support@backlineflow.com
• Website: backlineleads.com
• Backlineflow LLC (d/b/a Backlineleads), New York, United States