LoginGet Started
IUL Leads

IUL Leads Built for Agents Who Sell Premium Products

Indexed Universal Life prospects verified, enriched, and delivered in real-time — no per-lead pricing.

Key Differentiators

Why Top IUL Agents Choose Backlineleads

Higher-quality prospects, richer data, and a fraction of the cost of per-lead vendors.

Premium Prospects Interested in Wealth Building

Our IUL campaigns target professionals aged 30-55 who are actively researching tax-advantaged retirement strategies, cash value life insurance, and wealth building vehicles. These are high-intent prospects, not cold data.

Enriched With Age, Income Range, and Investment Interest

Every IUL lead arrives with full enrichment — age, mailing address, phone line type, estimated income range, investment interest indicators, TCPA compliance status, and a 1-100 priority score.

Competitors Charge $37-42 Per Lead

Lead vendors like BuyLeads, Precision Leads, and others charge $37-42 per IUL lead with no enrichment and no exclusivity. Our subscription model delivers the same quality at $10-15 CPL with full data and verification.

AI Underwriting Matches Carriers Instantly

Enter a prospect's age, health conditions, and desired coverage amount into our AI underwriting engine. Get instant carrier recommendations across 60+ carriers with real-time pricing — right from your Orvyn dashboard.

How It Works

From Ad Click to Qualified IUL Prospect

Three steps. Verified, enriched, and ready for your call.

01

We Launch IUL-Specific Ad Campaigns

Our media team designs and runs Facebook, Instagram, and TikTok campaigns targeting professionals interested in indexed universal life insurance, tax-free retirement income, and cash value growth. We write the copy, design the creatives, and handle all optimization.

02

Prospect Verifies Identity via OTP

When a prospect clicks your ad and fills out the form, they receive a one-time passcode via text message. They must verify their phone number before their information is delivered to you. This eliminates fake entries, bot submissions, and uninterested clicks.

03

Enriched Lead Appears in Your Orvyn CRM

Within seconds, the verified lead lands in your Orvyn dashboard with full enrichment — age, address, income indicators, phone type, TCPA status, and a priority score. You receive a real-time notification so you can reach out while interest is at its peak.

Pricing

Plans Start at $597/month

Every plan includes ad management, OTP verification, lead enrichment, AI underwriting, and full Orvyn CRM access. No per-lead pricing. No ad spend markup.

FAQ

Frequently Asked Questions

Everything you need to know about IUL leads from Backlineleads.

Backlineleads is a marketing and technology company. We are not a licensed insurance agency, broker, or carrier. We do not sell, solicit, or negotiate insurance policies. Our platform provides lead generation, data enrichment, and CRM tools for licensed insurance professionals. All insurance-related activities, including quoting, underwriting, and policy issuance, are conducted solely by licensed agents and carriers. AI underwriting recommendations are informational only and do not constitute insurance advice. Results vary based on market, ad spend, and individual agent performance.

Ready to Close More IUL Policies?

Get exclusive, verified IUL leads with full enrichment — at a fraction of what per-lead vendors charge.

Exclusive leads starting at $597/mo

Qualify for a Free Pilot