Home Service Leads That Actually Book Jobs
HVAC, roofing, plumbing, and electrical leads from Meta (Facebook/Instagram), Google, and TikTok. Trade-specific targeting, automated follow-ups, and a pipeline for every service you offer.
HVAC
Heating, cooling, installation, and repair leads
Roofing
Roof replacement, repair, and inspection leads
Plumbing
Emergency, repair, and installation leads
Electrical
Wiring, panel upgrade, and repair leads
Why Home Service Lead Gen Is Broken
High ad costs, unqualified leads, and no system to follow up consistently.
Google Ads Costs Keep Rising
Cost per click for home service keywords keeps climbing. You spend $50–100 per click on Google and half those clicks never turn into a real lead.
Tire-Kicker Leads
People fill out forms for quotes they never intend to accept. You send a tech to estimate a job and never hear from the homeowner again.
No Lead Scoring
Every lead looks the same in your inbox. There is no way to tell a $15,000 HVAC replacement from someone who just wants a filter changed.
No Follow-Up System
Leads come in from Google, Meta, TikTok, and referrals with no central system to track them. Follow-up is manual and inconsistent.
How Backlineleads Fixes This
Trade-specific campaigns, qualified leads, automated follow-ups, and a CRM that tracks every job.
Meta, Google & TikTok Lead Campaigns
We run targeted ad campaigns on Meta (Facebook/Instagram), Google, and TikTok for your specific trade. Reach homeowners searching for your services and homeowners who match your ideal customer profile.
Trade-Specific Targeting
Campaigns are built for your specific trade. HVAC campaigns target different homeowners than roofing campaigns. No generic one-size-fits-all approach.
Automated Follow-Ups
The moment a lead comes in, they get an automated text. If they do not answer your call, follow-up sequences keep them engaged until they book.
Pipeline Per Service Type
Separate pipelines for each service you offer. Track HVAC installs, roof replacements, and plumbing jobs independently with their own stages and reporting.
Built-In Power Dialer
Call leads directly from the CRM. Power dial through your morning leads, record calls, and move jobs through your pipeline without switching tools.
AI Voice Agent
AI answers calls when your team is on a job site. It qualifies the lead, captures the service request, and books the appointment on your calendar.
What Every Lead Includes
Results vary based on market, ad spend, service area, and individual business performance. Lead volume and cost per lead depend on geographic area, competition, and service type. Backlineleads does not perform home services or contracting work. All services are provided by independent licensed contractors.
Ready to Fill Your Schedule?
Start your free pilot and get qualified home service leads with automated follow-up.