Cookie Policy

Backlineflow LLC, doing business as Backlineleads ("we," "us," or "our"), uses cookies and similar tracking technologies on our website backlineleads.com and the Orvyn CRM platform. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

1. What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to website owners. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period or until you delete them).

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website and platform to function properly. They enable core features such as user authentication, session management, and security. Without these cookies, the Services cannot operate correctly. Essential cookies cannot be disabled.

• Session management and authentication tokens
• Security and fraud prevention
• Load balancing and server performance

2.2 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. This information helps us improve our website, content, and services. Analytics data is collected in aggregated and anonymized form.

• Google Analytics: Tracks page views, session duration, bounce rate, traffic sources, and user demographics. Google Analytics uses cookies such as _ga, _ga_*, and _gid.

2.3 Marketing and Advertising Cookies

These cookies are used to track visitors across websites and display relevant advertisements. They also help us measure the effectiveness of our advertising campaigns.

• Facebook Pixel (Meta): Tracks conversions from Facebook and Instagram ads, builds targeted audiences, and enables remarketing. Uses the _fbp and _fbc cookies.
• Google Ads: Tracks conversions from Google Ads campaigns and enables remarketing through cookies such as _gcl_au and IDE.

2.4 Preference Cookies

Preference cookies enable the website to remember choices you have made, such as your language preference, region, or display settings, to provide a more personalized experience.

3. Third-Party Cookies

In addition to our own cookies, we allow certain third parties to place cookies on your device when you visit our website. These third-party cookies are governed by the respective privacy policies of those third parties:

• Google LLC (Google Analytics, Google Ads) — policies.google.com/privacy
• Meta Platforms, Inc. (Facebook Pixel) — facebook.com/privacy/policy
• Stripe, Inc. (payment processing) — stripe.com/privacy

4. How to Manage Cookies

You can control and manage cookies in several ways. Please note that removing or blocking certain cookies may impact your experience and some features may not function properly.

Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically:

• View what cookies are stored on your device
• Delete individual cookies or all cookies
• Block third-party cookies
• Block all cookies from specific or all websites
• Set your browser to notify you when a cookie is set

Refer to your browser's help documentation for specific instructions on managing cookies.

Opt-Out of Specific Cookies

• Google Analytics: Install the Google Analytics Opt-Out Browser Add-On at tools.google.com/dlpage/gaoptout
• Facebook/Meta: Adjust your ad preferences at facebook.com/adpreferences
• Industry Opt-Out: Visit the Network Advertising Initiative at optout.networkadvertising.org or the Digital Advertising Alliance at optout.aboutads.info

5. Cookie Consent

When you first visit our website, you may be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. Essential cookies will always be used as they are necessary for the website to function. You can change your cookie preferences at any time through your browser settings.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. We will post the updated policy on our website with a revised "Last updated" date.

7. Contact Us

If you have any questions about our use of cookies, please contact us:

• Email: support@backlineflow.com
• Website: backlineleads.com
• Backlineflow LLC (d/b/a Backlineleads), New York, United States